My Clothing Brand
Icedudes Clothing is a funky and stylish penguin brand, designed for penguin lovers of all ages to enjoy.
A friend of mine (who runs a clothing company) contacted me one day and said "why don't you put your penguin designs (from my animated ecards website icedudes.com) on t-shirts? I bet kids would love them! And from that day Icedudes Clothing was born.
Created more as a hobby than a full-on business, I decided to have a go at designing kids clothing...
I took my penguin illustration (originally created back in 2000) and gave it a white keyline, so that it could be dropped on to a black background for a more luxury feel. Then I got the name and logo trademarked.
I wanted to bring a sense of fun, cool and cheekiness to the imagery, whilst at the same time making them vibrant and commercial looking.
The website was designed to be clean, simple and easy to navigate, with a glossy and corporate feel. Driving sales and positioning the brand at the high end of the market were the two main aims. It's a responsive ecommerce website, run on bigcartel and designed to work on all devices and modern browsers.
Creative, Brand Identity, Logo Design, Web Design, Photography, Banners Ads, HTML Email Marketing, Illustration, Social Media, Clothing Design
Illustrator, Photoshop, Fireworks, Dreamweaver