I'm a freelance Graphic Designer based in Saltburn, England, specialising in web design, email marketing, logo design and photography.

I've been designing for almost half of my life, I love surfing and I've explored some awesome & strange places around the world.

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RedFloor supply and professionally install warm water underfloor heating systems anywhere in the UK.

Their full company name is 'Heating Installation Technicians Limited', but such a long name was proving too difficult for their customers to remember, so they came to me requesting a new & easy to remember brand name and logo.

Brand name
After mind mapping everything to do with underfloor heating I came up with a variety of new names, of which the winner was RedFloor (two short & easy to remember words, with the word 'Red' representing heat and the word 'Floor' pretty self explanatory)

I then mind mapped, sketched and brainstormed to come up with 3 design options, of which the final logo (below) was chosen:
• The logo colour is red to match the first word 'Red' and to represent heat.
• The red block below, has the word 'floor' sunk into it to represent the floor.
• The wavy lines under the word 'floor' represent under floor heat.
• Typeface is clear, bold and curvy to give an appearance of efficiency and forwardness.

I then had the pleasure of branding all of their stationary (letterhead, business cards etc...), uniforms and fleet of vans.

Project Details

Heating Installation Technicians Limited

Brand Identity, Logo Design, Creative, Stationary, Van Design

Illustrator, Photoshop

Business Cards