I'm a freelance Graphic Designer based in Saltburn, England, specialising in web design, email marketing, logo design and photography.

I've been designing for almost half of my life, I love surfing and I've explored some awesome & strange places around the world.

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Total Precision

Identity, web design & photography

Total Precision Limited is a manufacturer of high quality engineering components for various sectors including the Automotive, Rail, Electronics and Telecommunications Industries.

I had the pleasure of branding this newly formed company from the ground up. Creating their logo, overall look & feel, photography, stationary (letterhead, business cards etc...), uniforms and website design.

Although the company was only formed in 2013 the two directors alone boast over 45 years experience in the industry.

After mind mapping, sketching and brainstorming I came up with 3 design options, of which the final logo (below) was chosen (nicknamed the vertical clamp):
• The two horizontal rectangles represent an Injection Moulding Tool clamping together to form the name TOTAL.
• The middle T represents where the plastic would be injected.
• The blue relates to Knowledge, Coolness, Masculinity and Intelligence.

I went with a mixture of machine action shots and close up product shots to give a real feel of who and what the company is all about.

Web Design
The website was designed to be clean, simple and easy to navigate, with a glossy and corporate feel. Driving enquiries and portraying a high quality service/products were the two main aims. Built in HTML 5 & CSS 3, it's a responsive website designed to work on all devices and modern browsers.

Project Details

Total Precision Ltd

Brand Identity, Logo Design, Responsive Web Design, Photography, Creative, Stationary,

Illustrator, Photoshop, Fireworks, Dreamweaver