MATT WHALEY
Web Design & Development, Email Marketing, online campaigns and social media
2015 – 2018, 2023 – Present
Greene King is the UK's largest pub retailer and brewer, who own over 2,000 pubs, restaurants, and hotels across the UK. Including brands like Hungry Horse, Chef & Brewer, Loch Fyne and Wacky Warehouse.
Due to increased work coming through their studio they needed additional freelancers, so I agreed to a 1-month contract (which ended up lasting over 3 years).
I worked as a digital designer working on a variety of digital campaigns & platforms including web, email, and social media, across 5 different pub, restaurant & hotel brands.
Liaising closely with Brand Managers, PR, Social and the CRM team, I was responsible for managing 5 pub/restaurant websites, helping to promote monthly campaigns, events and content. Working at the forefront of the Digital Design & Ecommerce team I have been instrumental in driving higher web visits and online guest bookings, through insight and analysis of Google Analytics and guest surveys!
Key achievements
• Developing the Loch Fyne Seafood & Grill restaurants website, from a brand in decline to a growth brand, with web visits and online guest bookings continuing to outperform year on year!
• I managed 5 different pub and restaurant brand websites, across 4 different CMS platforms.
• I was also lucky enough to be part of the Greene King football team which won the ‘Carlsberg Partners Day Cup’ at Wembley Stadium.