Photography, Art Direction, Web Design and Development
Fantom Styling is a Range Rover customisation specialist based in Nottingham, England.
I collaborated with Owen Oxley (from Elevator Studio) to work on their photography and website re-design.
We chose two types of themes for this shoot Clean & Classy and Gritty & Moody, to really show off the style of these expensive cars and make them centre of attention. Then in Photoshop we developed a unique look and feel for the Fantom brand... with each photo having a dark/ghostly background to help draw out the vibrancy and attractiveness of these unique custom cars.
The website was designed to be clean, simple and easy to navigate, with a glossy and corporate feel. Driving sales and positioning the brand at the high end of the market were our main goals. Built in HTML 5 & CSS 3, it's been designed to work on all devices and modern browsers.
Web Design & Social Media
Carling is the best selling beer in the UK.
In the summer of 2013, I was invited to London by Molson Coors, to work with the creative agency 'Creature of London' on their new Carling website.
The new website was built with Carling's target audience in mind (18-24 young social explorers), aiming to make the website more of a content destination site rather than a dull faceless corporate brand one.
Working alongside the TV ad campaigns (featuring Carling duo, Ben and Mark who utter the new slogan 'It's good but it’s not quite Carling') they wanted the new website to drive reappraisal of the Carling brand by showing it to be modern, easy to use and accessible.
My role was to design the look, feel and user experience of each page throughout the website on both desktop & mobile devices.
Web Design & Development, Email Marketing, online campaigns and social media
Greene King is the UK's largest pub retailer and brewer, who own over 2,000 pubs, restaurants, and hotels across the UK.
Due to increased work coming through their studio they needed additional freelancers, so I agreed to a 1-month contract (which ended up lasting 3 and a half years)
I worked as a digital designer working on a variety of digital campaigns & platforms including web, email, and social media, across 5 different pub, restaurant & hotel brands.
• Developing and evolving their restaurant brand ‘Loch Fyne Seafood & Grill’, taking it from a brand in decline to a growth brand, with web visits and online bookings continuing to out-perform year on year!
• Managing 5 pub/restaurant brands online, across 4 different content management systems.
• Re-designing their ‘email sign up’ platform across 9 different brands, helping their conversion rates double.
Branding, Photography, Web Design & Development
Total Precision Limited is a manufacturer of high quality engineering components for various sectors including the Automotive, Rail, Electronics and Telecommunications Industries.
I had the pleasure of branding this newly formed company from the ground up. Creating their logo, overall look & feel, photography, stationary (letterhead, business cards etc...), uniforms and website design.
Although the company was only formed in 2013 the two directors alone boast over 45 years experience in the industry.
After mind mapping, sketching and brainstorming I came up with 3 design options, of which the final logo (below) was chosen (nicknamed the vertical clamp):
• The two horizontal rectangles represent an Injection Moulding Tool clamping together to form the name TOTAL.
• The middle T represents where the plastic would be injected in to the tool.
• And the colour blue was chosen as it represents Knowledge, Masculinity and Intelligence.
I went with a mixture of machine action shots and close up product shots to give a real feel of who and what the company is all about.
The website was designed to be clean, simple and easy to navigate, with a glossy and corporate feel. Driving enquiries and portraying a high quality service/products were the two main aims. Built in HTML 5 & CSS 3, it's a responsive website designed to work on all devices and modern browsers.
Branding, Graphic Design & Print
Din-o-mite 3-D Colouring Book is unlike traditional 3-D (red and green lenses), this revolutionary colouring system looks great even without the special glasses... but, when you put them on, the colours literally 'pop' right off the page. It also comes with a set of pen inks that were specially formulated to produce the maximum 3-D effect.
I was contacted by Show n' Tell Publishing, based in L.A. and asked to turn their best-selling children's book 'Din-o-mite in Aaron's Closet' (written by Richard Wrate) into a 3-D Colouring Book.
I (of course) jumped at the chance to get involved in such an exciting project and get my hands stuck into developing this revolutionary colouring system from the ground up. Working together with the team in L.A. (via Skype) we developed different techniques and variations to get the best 3-D effect from every page.
My role was to design and develop a 32 page colouring book using illustrations (By Roberto Casale) featured in the children's book 'Din-o-mite in Aaron's Closet', create a brand identity, logo (in keeping with the storybook logo), front & back cover, 3-D glasses and pen insert to explain how each ink colour works.
This book is currently only available to buy in the US and online at the Chuck Jones Center for Creativity, in Los Angeles.
Ratchet Clothing is an urban streetwear clothing brand (for 12 - 17-year-olds), who have thousands of online followers in the UK and the USA.
I had the pleasure of doing a studio photo shoot for them, to promote their Autumn/Winter collection 2013.
Photography, Web Design & Development and Marketing
Mojosurf is a learn to surf adventure tour company based on the east coast of Australia.
Winners of the 'Golden Backpacks - Best Tour/Activity, New South Wales, Australia' award.
I worked as their web designer for 10 years (between 2001 - 2011). Plus, I also spent 4 years working on the tours as a photographer, where I was able to capture the essence of each surf trip on camera and use the photos for marketing material, such as brochures, websites (including travel agency websites) and social media.
Branding, Web Design & Development, Social Media Strategy, Digital Marketing
Icedudes Clothing is a funky and stylish penguin brand, designed for penguin lovers of all ages to enjoy.
A friend of mine (who runs a clothing company) contacted me one day and said "why don't you put your penguin designs (from my animated ecards website) on t-shirts? I bet kids would love them! And from that day Icedudes Clothing was born.
Created more as a hobby than a business, I decided to have a go at designing kids clothing...
I took my penguin illustration (originally created back in 2000) and gave it a white key-line so that it could be dropped on to a black background for a more luxury feel. Then I got the name and logo trademarked.
I wanted to bring a sense of fun and cheekiness to the imagery, whilst at the same time making them cool and vibrant.
The website was designed to be clean, simple and easy to navigate. Driving sales and positioning the brand at the higher end of the market were our two main aims. It's a responsive e-commerce website, designed to work on all devices and modern browsers.
Branding, Graphic Design & Print
RedFloor supply and professionally install warm water underfloor heating systems anywhere in the UK.
Their full company name is 'Heating Installation Technicians Limited', but such a long name was proving too difficult for their customers to remember, so they came to me requesting a new & easy to remember brand name and logo.
After mind mapping everything to do with underfloor heating I came up with a variety of new names, of which the winner was RedFloor (two short & easy to remember words, with the word 'Red' representing heat and the word 'Floor' pretty self-explanatory)
I then mind mapped, sketched and brainstormed to come up with 3 design options, of which the final logo (below) was chosen:
• The logo colour is red to match the first word 'Red' and to represent heat.
• The red block below has the word 'floor' sunk into it to represent the floor.
• The wavy lines under the word 'floor' represent an under floor heat wave.
• The typeface is clear, bold and curvy to give an appearance of efficiency and forwardness.