Web Design & Development, Email Marketing, online campaigns and social media
Greene King is the UK's largest pub retailer and brewer, who own over 2,000 pubs, restaurants, and hotels across the UK. Including brands like Hungry Horse, Chef & Brewer, Loch Fyne and Wacky Warehouse.
Due to increased work coming through their studio they needed additional freelancers, so I agreed to a 1-month contract (which ended up lasting over 3 years).
I worked as a digital designer working on a variety of digital campaigns & platforms including web, email, and social media, across 5 different pub, restaurant & hotel brands.
Liaising closely with Brand Managers, PR, Social and the CRM team, I was responsible for managing 5 pub/restaurant websites, helping to promote monthly campaigns, events and content. Working at the forefront of the Digital Design & Ecommerce team I have been instrumental in driving higher web visits and online guest bookings, through insight and analysis of Google Analytics and guest surveys!
• Developing the Loch Fyne Seafood & Grill restaurants website, from a brand in decline to a growth brand, with web visits and online guest bookings continuing to out-perform year on year!
• I managed 5 different pub and restaurant brand websites, across 4 different CMS platforms.