icedudes®

Branding, Web Design & Development, Social Media, and Digital Marketing

2013 – 2014

Icedudes Clothing is a funky and stylish penguin brand, designed for penguin lovers of all ages to enjoy.

A friend of mine (who runs a clothing company) contacted me one day and said "why don't you put your penguin designs (from my animated ecards website) on t-shirts? I bet kids would love them! And from that day Icedudes Clothing was born.

Created more as a hobby than a business, I decided to have a go at designing kids’ clothing...

Logo
I took my penguin illustration (originally created back in 2000) and gave it a white key-line so that it could be dropped onto a black background for a more luxurious feel. Then I got the name and logo trademarked.

Photography
I wanted to bring a sense of fun and cheekiness to the imagery, whilst at the same time making them cool and vibrant.

Web Design
The website was designed to be clean, simple and easy to navigate. Driving sales and positioning the brand at the higher end of the market were our two main aims. It was a responsive e-commerce website, designed to work on all devices and modern browsers.

Due to legal issues around the use of the trademark, the brand has now stopped trading.