Email Marketing, Strategy and Design Consultant
Ideal World is a TV shopping channel in the UK, showing the best in friendly, entertaining shopping. The channel broadcasts from their studios in Peterborough.
Liaising closely with Brand Managers and the CRM team, I was responsible for reviewing their email marketing strategy to identify any opportunities or gaps. Working at the forefront of the CRM team I was able to help them develop a new strategy, from creating mobile friendly email designs through to increasing their ROI.
This was all achieved by keeping the emails simple and clear for the end user, making small, regular changes, A/B-Split testing, insight and analysis… resulting in higher click-to-open rates and web visits!